While Zuckerberg’s Meta has domineered the non-invasive approach by developing VR headsets, and Musk’s Neuralink attempts to create permanent data ports on the nape of people’s neck, Nazarian’s take has been a middle route between both of them, where a syringe-like proboscis, inserted through the user’s mouth, pierces the palate and reaches the brain area know as fusiform gyrus, where it implants the VR images and sounds directly into it.